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Mission, Vision, Passion and Values

To promote economic growth and independence
for a diverse group of Franchised Business Owners
by providing franchised business
ownership opportunities.
our vision
To be recognized as the leading franchised brand in the commercial cleaning industry, providing consistent, high-quality, innovative and value-based solutions for our Franchised Businesses to deliver to their customers.
our passion
To support and develop our Franchised Businesses through implementation of the
Coverall® Program and Core 4® Process.
our values
Integrity. Mutual Respect. Honesty. Trust. Team. These five important values are the building blocks that constitute the Coverall Value System. First, each of us brings our integrity to work with us every day. Integrity guides our decisions, actions and interactions. Second, is mutual respect. Every employee, Franchised Business, customer and business associate deserves to be treated with respect. Next, is honesty. In situations good or bad, when you are honest you will find the right solutions. Trust is fourth. When we trust each other to do the right thing and remain respectful of our thoughts and ideas, then we can have trusting conversations. And, finally team. The other four values unite us as a team that works together toward a common goal.


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