Starting a new commercial cleaning franchise business presents various challenges that demand the immediate attention of any rising entrepreneur. Key among these challenges is the task of consistently acquiring and retaining customers. This is crucial as it helps generate recurring revenue for a new and growing business and helps shape expectations for the future. Partnering with the right franchisor who can provide ongoing training and support in customer relations, marketing, and sales will help you achieve this goal.
Why Choose a Franchisor?
Many entrepreneurs have recognized the importance of partnering with a reputable brand, which is why so many have chosen to invest in a Coverall commercial cleaning franchise. A top-tier franchise for close to 40 years, Coverall offers comprehensive training, mentorship and administrative support that helps keep its Franchise Business Owners focused on their business.
Essential Tips for Retaining Commercial Cleaning Customers
In a competitive market, your commercial cleaning franchise must stand out from typical janitorial cleaning services. With a focus on customer service, Franchise Business Owners can develop strong relationships with their customers if they implement some of the strategies below.
- Maintain Service Quality
Delivering consistent, high-quality service is essential for meeting (and exceeding) customer expectations and can help retain a loyal customer base. More importantly if a cleaning service ever falls below expectations, being able to acknowledge this to your customer, solve the issue and have an open line of communication with your customer most often times can exceed their expectations and help in developing trust. Coverall provides ongoing training to its network of Franchise Business Owners on the importance of customer service. Coverall is able to maintain high standards for its Owners through its extensive training, one-on-one meetings and assistance with resolutions for any customer issues that may arise.
- Offer Value-Added Services
Customers often require commercial cleaning services beyond everyday cleaning services. Franchise Business Owners who recognize the revenue potential seek out specialized training to clean hard floors, carpet and windows. Savvy owners realize that they can be a one-stop solution for their customer’s cleaning needs.
Franchise Business Owner Maribel Lezcano, Owner of DFL Courage (dba Coverall) credits having more confidence to engage with customers due to the training she has received from Coverall.
“Coverall’s training on floor and window cleaning made it easy for me to talk to my customers about these services,” said Maribel. “With the team’s support, I was able to have very good conversations with my customers.”
- Ensure Regular Communication
Building strong relationships with customers requires regular and open communication. Keeping customers informed about schedule updates, staff changes or new services through various channels is key. Top performing Franchise Business Owners set an example by maintaining a direct line of contact with their customers and will develop consistency in how and when they communicate. Some Owners will make it a point every week or month to either call or stop into their customers just to say hello and ask them if they are in need of anything. This is also a time for suggestive selling if you see something that is in need of a particular cleaning service.
- Adopt a Personalized Approach
Understanding the specific requirements of each customer’s facility can significantly enhance the quality of service a Franchise Business Owner delivers. An owner’s deep industry experience is invaluable here, as most are familiar with many types of buildings and their unique challenges. Customizing a plan based on a customer’s needs and budget shows a commitment to customer service.
- Commit to Continual Improvement
Continuous improvement should be a core focus for every successful Franchise Business Owner. Franchisors keep franchise owners updated on industry trends, new cleaning processes and techniques, and offer regular training.
Get Started with Coverall
Starting a commercial cleaning franchise with a leading brand provides a solid foundation for any entrepreneur looking to start, manage and scale their business. By following these essential tips for attracting and retaining customers, you can build a strong customer base and lay the foundation for a promising future for your independent franchise business.
Coverall is a trusted leader to start your journey in the commercial cleaning industry and experience the benefits of franchising with a proven brand. Get in touch to learn more.