Mission, Vision, Passion and Values
To promote economic growth and independence for a diverse group of business owners by providing franchise ownership opportunities.
To be recognized as the leading franchised brand in the commercial cleaning industry, providing consistent, high-quality, innovative and value-based solutions for our Franchise Owners to deliver to their customers.
To support and develop our Franchise Owners in the building of successful businesses through the implementation of the Coverall Health-Based Cleaning System® Program.
Integrity. Honesty. Mutual Respect. Trust. Team. These five important values are the building blocks that constitute the Coverall Value System. First, each of us brings our integrity to work with us every day. Integrity guides our decisions, actions and interactions. Second is honesty. In situations good or bad, when you are honest you will find the right solutions. Next is mutual respect. Every employee, Franchise Owner, customer and business associates deserves to be treated with respect. Trust is fourth. When we trust each other to do the right thing and be respectful of our thoughts and ideas, then we can have trusting conversations. Last is team. The other four values unite us as a team that works together toward a common goal.