Starting a commercial cleaning franchise business is an exciting venture that offers opportunities to learn and grow at your own pace.  Setting clear, actionable goals is essential to building a strong foundation for your business. 

As a Franchise Business Owner, you won’t be alone in setting your goals. A franchisor offers guidance and mentorship along your journey. Coverall^® has been providing support to its 8,000 independent owners for 40 years. Coverall has mentored individuals with little to no experience to help them get started in this essential industry. By leveraging the knowledge of the franchisor, Franchise Owners can be well-positioned for long-term performance. 

Coverall encourages its Franchise Business Owners to consider the following goal-setting strategy:  

1. Stay Current with Training and Industry Trends

No matter the industry, change is inevitable and expected.  Staying current with training ensures you and your employees can deliver top-quality service and maintain compliance with industry standards.

• Commit to ongoing education: Attend product demonstrations, participate in webinars and complete certification programs to keep up with best practices in cleaning and sanitation. Coverall provides certification in our proprietary Core 4^® Cleaning Process, which is built on CDC and AORN guidelines.
• Adopt innovative tools and techniques: Embrace new cleaning equipment and processes to enhance efficiency. A business that stays ahead of industry trends is a business that will set itself apart from its competitors.

2. Maintain Open and Effective Customer Communication

Strong customer relationships are at the heart of any high-performing commercial cleaning business. Communicating clearly and proactively with your customers will help you better understand their needs, address concerns and build long-lasting partnerships.

• Understand customer expectations: Schedule regular check-ins using the customer’s preferred method of communication to discuss their satisfaction with your cleaning services and identify additional services that may be needed. In addition to routine commercial cleaning, you may want to offer services like carpets, windows and hard floor care. Coverall offers training that will help you expand offerings to your customers.
• Respond promptly to feedback: Whether it’s a compliment or a complaint, addressing client feedback in a timely and professional manner shows you value their input.

Happy customers are more likely to recommend your services, helping you expand your business through positive word-of-mouth.

3. Connect with Your Franchisor to Align Your Goals

Coverall can be a valuable resource for guidance and support. Collaborating with them ensures your business goals are realistic and actionable. Each Coverall Franchise Business Owner is connected with a regional Support Team who is ready to offer help and answer questions from a Franchise Business Owner. 

• Utilize resources: Take advantage of marketing tools, training programs and operational support.  Coverall offers billing and collections support allowing its Owners to focus on their customers.
• Engage in regular communication: Seek advice from your franchisor who can provide insights and input that could help you overcome challenges.
• Participate in franchise events: Networking with other Franchise Business Owners allows you to share best practices and learn from their experiences.

A strong relationship with your franchisor can provide clarity and direction for your business.

Creating a Goal-Oriented Business Plan

Incorporating the following strategies into your business plan helps create a roadmap for success: 

• Set specific, measurable objectives: For example, you can work to increase your customer retention rate.
• Break goals into smaller tasks and work to achieve these goals over a realistic period.
• Review and adjust your plan: As your business evolves, revisit your goals and strategies to ensure they remain relevant.

Let Coverall Help you Start Your Business

Setting clear goals for your new commercial cleaning business is critical for your business. By staying current with training, fostering excellent customer communication and leveraging your franchisor’s resources, you’ll be well-positioned to achieve your objectives. 

Download Coverall’s franchise guide or make an appointment to learn more about the commercial cleaning franchise opportunities in your area.