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4 Ways to Connect With Your Local Community

Getting a franchise business up and running is only the beginning. Part of growing your cleaning services franchise requires you to build trust with your current customers, connect with others in the community and use your available resources from your franchisor to really stand out. Follow these tips below to make sure you’re staying top of mind and working on your customer relationships. 

 

1. Treat no two customers alike


Each professional space has unique cleaning needs. With a national brand like Coverall, special services can give you a leg up on the competition, but only if you let your customers know you offer them. Talk to your customers about the unique needs of their space and offer special services such as:
 
  • Hard floor and carpet care
  • Window cleaning
  • Upholstery and fabric care 
  • Grout cleaning

You can also discuss with your customers the benefits of a preventative maintenance plan to extend the life of your space.  

 

2. Give back in your community  


Philanthropic efforts in your community can connect you to new customers and build a reputation for your Coverall business in the area. Try supporting something you feel passionate about. These efforts of time and giving can be an effort to connect with your community on a different level. Eventually, you might be surprised at the result. Businesses who are also involved in their communities may feel inclined to utilize your services over another company that does not give back to the community where their employees live and prosper. 

 

3. Hire employees in your community



Another way to connect with your community is by hiring locally. The employees you bring on to work for your franchise business will have their own networks, giving a greater visibility of your business in your community.  If an employee is part of a local gym, or perhaps a school, that provides a simple way to connect with the surrounding organizations in neighborhood.  

 

4. Join industry groups and associations


There are many organizations within the commercial cleaning industry that you can join. These associations can keep you on top of news and events in the industry. Other members can support you and give you advice. This works outside of the cleaning industry as well. You might find associations for small businesses in your area, where you can network and connect with other small businesses or franchise business owners.

Being involved in your local market and connecting with your community are important for increasing your franchise business list of customers. Learn more about franchise opportunities at Coverall.